The Complete Digital Marketing Course is a 360° training program designed to transform beginners into digital marketing professionals. It covers all essential modules including SEO, Google Ads, Social Media, Email Marketing, Content Strategy, Analytics, and more. Ideal for students, working professionals, freelancers, and entrepreneurs looking to build or grow an online presence, drive traffic, and generate sales.
What is Digital Marketing?
Traditional vs Digital Marketing
Scope, Trends & Career in Digital Marketing
Key Channels: Owned, Paid & Earned Media
Digital Marketing Funnel & Customer Journey
Domain & Hosting Basics
WordPress Installation & Dashboard Overview
Themes, Plugins, and Page Builders
Designing a Business Website or Blog
SEO & Mobile Optimization Best Practices
How Search Engines Work
Keyword Research & Tools
On-Page SEO: Titles, Meta, URL, Header, Image SEO
Off-Page SEO: Link Building, Guest Blogging
Technical SEO: Sitemap, Robots.txt, Core Web Vitals
Tools: Google Search Console, Ubersuggest, Screaming Frog
Intro to Google Ads Ecosystem
Search Ads: Bidding, Keywords, Ad Copies
Display Ads & Remarketing Campaigns
YouTube Ads (Skippable & Bumper Ads)
Conversion Tracking & Quality Score
Google Ads Editor & A/B Testing
Platforms Overview: Facebook, Instagram, LinkedIn, Twitter
Facebook Business Manager Setup
Instagram Reels, Stories & Ads
LinkedIn B2B Lead Generation
Hashtag Strategies & Post Scheduling
Paid Campaigns: Boosting vs Ads Manager
What is Content Marketing?
Creating a Content Strategy
Blog Writing & Copywriting Basics
Storytelling in Marketing
SEO-Friendly Content Creation
Repurposing Content Across Channels
Building & Segmenting Email Lists
Lead Magnets & Opt-in Forms
Email Campaign Design (Mailchimp/Sendinblue)
A/B Testing & Automation
Email Open Rate & Click Rate Optimization
Setting up GA4 & GTM (Google Tag Manager)
Understanding Users, Sessions & Bounce Rate
Setting up Goals & Events
Traffic Sources & UTM Parameters
Custom Reports & Funnel Analysis
What is Affiliate Marketing? How It Works
Top Affiliate Networks (Amazon, ShareASale, Impact)
Choosing Right Products & Promotion Channels
Collaborating with Influencers & ROI Tracking
Affiliate Disclosures & Guidelines
What is ORM and Why it Matters
Managing Google Reviews & Brand Mentions
Handling Negative Comments/Feedback
ORM Tools: Brand24, Mention, Google Alerts
What is Marketing Automation?
Tools: Zapier, HubSpot, Mailchimp, Chatbots
AI in Digital Marketing: ChatGPT, Copy.ai, Jasper
Automated Email Campaigns & Lead Scoring
E-commerce Store Setup Basics (Shopify/WooCommerce)
Product Listing & Pricing
Facebook & Google Ads for E-commerce
Cart Abandonment Strategy
Payment Gateway & Fulfillment Tips
Complete Skill Set: Covers all major domains in digital marketing
Job-Ready: Prepares you for in-demand roles like SEO Analyst, PPC Specialist, Social Media Manager
Freelance Friendly: Ideal for consultants and home-based professionals
Business-Oriented: Learn to generate leads and drive sales for any product/service
Tools & Certification Ready: Prepares for Google, HubSpot, Meta certifications
Digital Marketing Roadmap (Fresher to Expert)
Resume & LinkedIn Optimization
Freelancing Platforms Setup (Fiverr, Upwork)
Business/Startup Marketing Advice
Mock Interviews & Salary Negotiation Tips
🔍 Roles You Can Apply For:
Digital Marketing Executive
SEO Analyst / Specialist
Google Ads / PPC Expert
Social Media Manager
Email Marketing Specialist
Digital Marketing Freelancer / Consultant
💸 Expected Salary Range (India):
| Experience | Role | Avg Salary |
|---|---|---|
| 0–1 years | DM Intern / Executive | ₹2.5 – ₹4.5 LPA |
| 1–3 years | SEO / PPC Specialist | ₹4 – ₹7 LPA |
| 3–5 years | Digital Marketing Manager | ₹8 – ₹14 LPA |
| 5+ years | Head of Digital Marketing | ₹15 – ₹30+ LPA |
✅ Hands-on Projects & Campaigns
✅ Google Ads, Facebook Ads Practical Training
✅ Resume Review
✅ Certificate of Completion
✅ Access to Private Job & Freelance Group
✅ Support for Certifications (Google, Meta, HubSpot)
TechShappers is a leading institute offering hands-on, practical training for both working professionals and freshers to excel in their careers.
Learn, grow, and succeed with Techshappers– your partner in building a brighter future for your child.