Search Engine Optimization (SEO) is one of the most in-demand digital skills used to rank websites on Google and drive organic traffic without ads. This course is designed for students, digital marketers, freelancers, bloggers, business owners, and professionals who want to learn SEO from scratch to advanced level and implement it on live projects. Master both on-page and off-page SEO, understand technical SEO, and learn to use the best SEO tools in the industry.
What is SEO and Why is it Important?
How Search Engines Work
Types of SEO: On-Page, Off-Page, Technical, Local
White Hat vs Black Hat vs Grey Hat SEO
Overview of Google Algorithms (Panda, Penguin, BERT, Hummingbird)
What Are Keywords?
Keyword Types: Short-tail, Long-tail, LSI
Keyword Research Tools: Google Keyword Planner, Ubersuggest, SEMrush
Analyzing Search Intent
Competitor Keyword Analysis
Building a Keyword Strategy
Title Tags, Meta Descriptions, Header Tags (H1–H6)
URL Structure & Permalinks
Image Optimization (ALT Tags)
Internal Linking Strategy
Content Optimization with Keywords
SEO-Friendly Blog/Article Writing
Website Speed Optimization (Core Web Vitals)
Mobile Friendliness & Responsiveness
XML Sitemap & Robots.txt
Canonical Tags & Duplicate Content
HTTPS & SSL Setup
Redirections (301/302), Broken Links, Crawl Errors
Backlinks & Link Building Strategies
Guest Blogging & Outreach
Social Bookmarking, Profile Creation
Directory Submission & Classified Ads
Influencer Outreach for SEO
Link Quality vs Quantity
What is Local SEO?
Google Business Profile Optimization
Local Citations (NAP Consistency)
Getting Reviews & Ratings
Ranking for “Near Me” Searches
Local Schema Markup
Content is King: Why Quality Matters
Content Planning & Pillar Content
Evergreen vs Trending Content
SEO for YouTube & Video SEO Basics
Using AI Tools for Content Optimization
Google Search Console: Setup, Indexing, Coverage
Google Analytics 4: Traffic, Behavior, Goals
Ahrefs / SEMrush / Moz Overview
Screaming Frog SEO Spider
SEO Site Audit & Reporting
Choosing a Niche Website
Performing SEO Audit
Keyword Mapping & Content Plan
Implementing On-Page SEO
Submitting to Google & Monitoring Results
SEO is cost-effective and drives long-term results
No coding required – ideal for non-technical users
In-demand skill for jobs, freelancing, and business growth
Learn how to rank websites, blogs, or YouTube videos
Supports career paths in digital marketing, content, and analytics
SEO Career Roadmap
Resume & LinkedIn Optimization
Freelance SEO Business Setup (Fiverr, Upwork)
Blog/Website Monetization Advice
Certification Prep for Google, HubSpot
🔍 Roles You Can Apply For:
SEO Executive
SEO Analyst
SEO Content Strategist
SEO Specialist
Digital Marketing Associate (SEO-focused)
💸 Expected Salary Range (India):
| Experience | Role | Avg Salary |
|---|---|---|
| 0–1 years | SEO Intern / Executive | ₹2.5 – ₹4 LPA |
| 1–3 years | SEO Analyst | ₹4 – ₹6.5 LPA |
| 3–5 years | SEO Manager / Lead | ₹7 – ₹12 LPA |
✅ Hands-On SEO Project (with Real Site or Blog)
✅ SEO Audit Checklist (Downloadable)
✅ Certificate of Completion
✅ Mock Interviews & SEO Q&A Bank
✅ Keyword Strategy Template
✅ Access to SEO Community
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